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New Society

Kasaysayan ng Lahi parade (1974)

National Media Production Center

2021

Kasaysayan ng Lahi parade (1974)

National Media Production Center

On 7 July 1974, the Marcos administration staged a massive parade called “Kasaysayan ng Lahi (History of the Race).” Through floats, dances, and reenactment, the spectacle portrayed a particular framing of Philippine history, starting with the “stone-age” Tasaday and reaching its apex in the declaration of Martial Law and the subsequent establishment of the New Society. The parade inaugurated the Folk Arts Theater, which was constructed in a record 77 days to serve as venue to the 1974 Miss Universe pageant. “Kasaysayan ng Lahi” involved around 22,000 participants, including 50 tribal groups. In attendance were Miss Universe candidates, as well as “international guests from neighboring countries, and from Mexico, Spain, the USSR, the USA, Israel, Italy and England.”

The parade was directed by Lamberto Avellana, with musical direction by Lucrecia Kasilag and Andrea Veneracion, and choreography by Lucrecia Urtula. Key segments were led by Presidential Assistant on National Minorities Manuel Elizalde Jr. (ethnic), Assistant Executive Secretary Ronaldo Zamora (Oriental), Maj. Gen. Fidel Ramos (American), Maj. Gen. Fabian Ver (Japanese), and Assistant Executive Secretary Guillermo de Vega (Old and New Society). “Kasaysayan ng Lahi” was also made into a documentary film which was narrated by Avellana himself, as well as a book released by the National Media Production Center.

Note: The opening sequence of this digitized version was patched with newer landscape footage, perhaps due to degradation of the source copy. To see the original footage, visit https://www.youtube.com/watch?v=Zo3wkRu3POw.

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National Media Production Center, “Kasaysayan ng Lahi with Lamberto Avellana,” uploaded by Rewinder Channel, YouTube video, 48:31, August 21, 2021

The Counterfeit Revolution: The Philippines from Martial Law to the Aquino Assassination

Reuben R. Canoy

1980

The Counterfeit Revolution: The Philippines from Martial Law to the Aquino Assassination

Reuben R. Canoy

As the title suggests, what Reuben Canoy does in this book is to expose the reality behind the myth of the “new society” and the “democratic revolution” that President Marcos declared he was bringing with Martial Law. As he states, this book was written to “keep that reality in sight, by probing into the circumstances and the possible reasons behind the declaration of Martial Law.” The value of this book is even more plain given the fact that it was published in 1980 while Marcos was still in power, and thus, the author necessarily had to be careful with his sources and discrete with his informants. An important book from the period.

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Canoy, Reuben R. The Counterfeit Revolution: The Uncensored Story of the Marcos Regime in the Philippines, Manila, Philippines: Philippine Editions Pub, 1980.

Edifice Complex: Power, Myth and Marcos State Architecture

Gerard Lico

2003

Edifice Complex: Power, Myth and Marcos State Architecture

Gerard Lico

Gerard Lico provides an analysis of power and architectural commentary/criticism of the massive infrastructure projects of President Ferdinand E. Marcos, particularly the Cultural Center of the Philippines complex. Lico delves into the idea that architectural projects were used by the Marcos dictatorship in order to legitimize authoritarianism and maintain social control. By looking at Marcosian architecture, the author interrogates Marcos’ idea of the New Society through his ambitious projects that attempt to propel an illusion of “progress” under the context of the dictatorship.

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Lico, Gerard. Edifice Complex: Power, Myth and Marcos State Architecture. Ateneo University Press, 2003.